学术论坛

在中国式现代化进程中，人文经济作为“以人民为中心”、兼具经济属性与文化属性的经济文化融合新范式，为破解新型文化业态发展中技术异化与价值失序、“流量至上”与内涵空疏的现实困境提供了关键分析视角。文章立足人文经济视域，系统剖析新型文化业态的人文经济逻辑内核与独特属性，从理念引领、目标校准、驱动转换、准则重塑、工具赋能、活力激发六个维度构建新型文化业态的催生动力机制，并揭示其内在逻辑关联。顶层理念层将人文价值深度嵌入新型文化业态内核，锚定人文经济导向以明确发展方向。中层支撑层涵盖目标校准、驱动转换、准则重塑，其中，目标校准聚焦“为谁发展”，以人民需求为标尺精准对接公众文化诉求与创意供给；驱动转换聚焦“靠什么发展”，通过文化要素数字化而激活价值创造潜能；准则重塑聚焦“如何规范”，以人文伦理划定业态发展的道德约束边界。底层执行层包含工具赋能与活力激发，其中，工具赋能聚焦发展手段，以技术向善理念赋能数字工具，拓展业态发展边界；活力激发聚焦发展源泉，依托全民共创机制，激发多元主体参与活力以汇聚发展合力。基于上述分析，需针对新型文化业态发展中价值稀释、主体弱化、治理滞后等突出问题，以“第二个结合”为指引重塑价值坐标，以全民共创激活创新主体活力，以技术向善拓展服务边界，以制度创新完善治理体系。

In the process of Chinese modernization, the humanistic economy—a new paradigm of economic and cultural integration centered on the people and encompassing both economic and cultural attributes—offers a key analytical perspective for addressing practical challenges in the development of new cultural business forms, such as technological alienation, value disorder, a “traffic-first” mindset, and the erosion of substantive content. Grounded in a humanistic economics perspective, this article systematically analyzes the core logic and distinctive features of these new cultural business forms. It further constructs a dynamic mechanism for their development across six dimensions: conceptual guidance, goal calibration, driver transformation, norm reshaping, tool empowerment, and vitality stimulation, while clarifying the internal logical connections among them. At the top conceptual level, humanistic values are deeply embedded into the core of these new cultural business forms, anchoring a humanistic economic orientation to define the “direction of development”. The middle support level encompasses goal calibration, driver transformation, and norm reshaping—focusing respectively on “development for whom”(aligning public cultural needs with creative supply), “development by what means”(unlocking value through digital cultural elements), and “how to regulate”(establishing ethical boundaries based on humanistic principles). The bottom execution level includes tool empowerment and vitality stimulation, addressing “development tools”(expanding sector boundaries through technology for good) and “development sources”(mobilizing multiactor participation via public cocreation). Finally, to tackle prominent issues such as value dilution, actor marginalization, and governance lag, the study proposes a systematic innovation pathway: reshaping value coordinates guided by the “Second Integration”, activating innovative actors through public cocreation, expanding service boundaries with technology for good, and improving governance systems through institutional innovation.